Jewelers of America, Inc., is the national trade association
for retail jewelers. With more than 10,000 members nationally,
JA also works locally through its 42 state and regional affiliates.
JA advocates high ethical standards, promotes professional business
and leadership skills, and enhances its members' profitability
by offering education, certification, marketing and cost-saving
Mrs. Gottrocks, now retired due to illness, is still a member
in good standing and still follows the ethics and policies of